5 principles that guide the way we work at instantTech
These aren't values on a wall. They're the five rules we decide by when the case isn't in the manual.
Yusuf Bahadir Turhan
Founder · instantTech
1. The lead time is the promise
In installation, the lead time is the only thing a customer can verify without being a technician. That’s why we treat it as the main commitment: 72 hours on average between the request and the completed installation, measured and published.
The practical consequence is that we turn down volume when the network can’t absorb it. It’s more expensive in the short term and far cheaper than missing the deadline.
2. A closed price or no quote at all
A quote that can be reopened isn’t a quote, it’s an estimate. We close the price before signing and only adjust it when the distance declared by the customer doesn’t match the reality of the garage.
That forces you to model cost properly, by distance band and by equipment. It’s product work, not commercial negotiation.
3. The installer is a customer, not a supplier
The network isn’t sustained by acquisition, it’s sustained by retention. If an installer gets paid late, argues over every job or loses time on paperwork, they leave. And the quality the end customer feels leaves with them.
That’s why: work assigned by zone, a price known up front and guaranteed payment. Our most closely watched indicator isn’t margin: it’s the rating our installers receive.
4. What isn’t measured isn’t promised
We don’t publish a figure we can’t reproduce from the operation. Every number that appears in a commercial proposal has a record of real installations behind it.
It’s an uncomfortable constraint in marketing and an enormous advantage when a demanding brand audits the service.
5. Operation first, scale second
Every new market starts by certifying installers and resolving local regulation, not by opening sales. Every new feature starts by being used in our own field work before it’s offered to a partner.
It’s slower to tell and harder to break. With installation on the critical path of the energy transition, that doesn’t seem like a bad trade.
«If a principle doesn’t force you to turn something down, it isn’t a principle: it’s a slogan.»
Federico Rodríguez Canabarro, CEO
500+
certified installers
Active installers in the Spain and Italy network.
